Unit 20: M1 - Describe an existing media advertising campaign - McDonalds

What is it

McDonalds' Monopoly contest game is an annual event that McDonalds do to increase the amount of people buying their products as people know that buying certain food could result in them winning a large amount of money, a car or various other rewards. It has proven to be a very successful scheme over the past few years has consistently made McDonalds a boat load of money but how? The advertising. McDonalds rely heavily to get the message out to the public about when the Monopoly event starts and what people can win so the adverts are in view weeks before the colossal event begins as a way to inform as many people as possible. 

TV Advert

McDonalds does a great job in the advert of appealing to it's younger target audience by delivering an advert which has an element of fun and humour whilst also showing that a person would look like an idiot/fool if they don't participate in the event as basically everyone in the advert seems to have done taken part.

McDonalds Monopoly billboard

This McDonalds poster was one of the ads that was shown on various websites, billboards and apps as it was also digitally available to view with all the aspects being able to move around as all the features exploded into motion.

McDonalds Monopoly digital advertisement

The posters are always plastered everywhere in cities to allow as many people to see them as possible and make people aware and remember that the event is happening. They are in public view on roadside billboards and all over public transport stations, bus stops etc.

Throughout all the methods of adverts, McDonalds has incorporated their tradition of having a strong, colourful and vibrant ad campaign to appeal to a wide and youthful audience and the colours they use are all inviting and engaging for the people that see them. All the ways of promotion for the campaign are very consistent with the colours, the message, the tone, fonts and the characters. All the advertisement mentions the same things about winning big money and prizes by playing the game - which they back up by posting on their social media the people that won big prizes to prove that it is possible to win. Majorly unappreciated and overlooked aspects of McDonalds adverts are the artwork - which is constantly consistent  - as they always look the same no matter the campaign and the somewhat iconic voice during or at the end of the advert.

McDonalds ensure that all the messages they want to tell the audience are translated through all forms of advertising by having the same character and images in all advertising. They also manage to do it by a  

The social media adverts are always very successful as people use social media a lot and more specifically their target audience who are the primary users of apps like snapchat and instagram which is where the majority of their social media adverts were.