P1 - Interpreting the brief

The BBC

   - Founded on the 18th October 1922
   - Has three main aims; to inform, educate and entertain the British public
   - Mainly funded by the public through the annual TV licence fee and justifies what it spends the money on through its wide range of shows.
   - The largest public service broadcaster and because of this is also responsible to provide a balanced and fair television schedule which represents all aspects of society. This is to help justify what it spends the money collected on.
   - Has the obligation to provide content for the varied masses. This is because the public pay to fund the BBC so they need to produce content that will make lots of people happy, this includes the niche markets of media. This is the reason that the organisation has so many TV channels and Radio stations
   - Along with its 40 local radio channels, it has 16 national and one demographic specific (Asian network)  stations.
   - In return for collecting TV licence fees, the BBC promise to offer more options for the public in terms of shows. This means that they'll offer a wider range of shows with differing tones, target audiences, topics, genres etc. and reasons to watch (to inform, educate or entertain the public) this is to help them achieve their target of creating channels and products for the public's enjoyment and pleasure.

BBC Three

   - BBC Three TV was established as a TV channel on the 9th February 2003 and was moved online on the 16th February 2016, this move was approved in November 2014 and was because the BBC found that the majority of their target audience "are watching more online and watching less linear TV". In addition, another reason they moved was that the BBC Director General (Tony Hall) believed that "the move will save the corporation 30 million pounds" meaning that they could also increase their profit margin by making the move.
   - Often seen as the next step for young viewers after CBBC. BBC Three's  primary and focus target audience is people between 16 and 34 years old and although they show a range of products in different genres, there is a strong lean to unconventional, trendy and relatable drama's, comedic "coming of age" stories as well as a good blend of various documentaries.
   - The shows on offer on BBC Three often touch on subjects that the target audience are interested in like sex, drugs, crime and various other transgressive, forward thinking and unconventional topics.
   - A lot of the audience watch the BBC Thee shows on iPlayer to suit their time availability and needs.
   - A TV license is still needed from a person in order for them to be allowed to watch a show.

Old logo and the new logo

BBC Three's move and change can be summed up in two changed that were made. The first is the change in logos from the traditional logo that clearly stated the name of the channel and the colour scheme to one that can be seen as being more "youthful", "modern" and "cool" for a young target audience. The other change - which can be seen and felt in the change with the logo is the change in colour scheme and the feel of it's online page on iPlayer as it started to look more friendly and and welcoming with a cleaner overall look.

Viewing figures

"Killing Eve" viewing figures

The BBC almost prides itself on raising awareness on big issues and being transgressive with its shows, so I believe my show will tick both boxes for the channel. My show ("Promised Land") will hopefully raise the profile of the immigration and asylum seeking issues that western countries are facing and put it on the forefront of peoples minds in a different and more engaging way by providing a more realistic look into other peoples life and struggles - somewhat reminiscent of the BBC three hits "Fleebag" and "Killing Eve". Hopefully the show will replicate or at least folllow the successful trend that a show like "Killing Eve" experienced in it's first season. The show had a massive 1.25 million viewers watching it's finale compared to the roughly 15,000 watching the premiere. One of the main elements that I believe "Promised Land" will have is it's relatable characters who will hopefully be enough to make people see some similarities between themselves and the characters. This coupled with the gripping story-line and topics raised should hopefully bring in more viewers as the season progresses. I know that with the topic of immigration, there will likely be less people interested in the show because of the wide news coverage already on it however I believe that the show would still be a big success hopefully bringing in an average of 750,000 viewers per episode with the finale having roughly 1 million viewers.

Drama conventions

Drams shows often a similar format and almost always have the same conventions which can include things like: having at least one long running plot which takes the majority of the season to resolve or solve, at least one main character who has to solve, resolve or go through some form of difficulty or hardship and there to be at least one cliffhanger at some point in the season, relatable characters, episodes starting with a "Previously on" or "Next time on", a set tone throughout the show, a good soundtrack and some form of title sequence - whether it's long (e.g. Game of Thrones) or short (e.g. Atlanta) - near or at the beginning of every episode. All these codes and conventions are aspects that I'll keep in mind when planning and making the show as I believe they contribute to what makes a great show.

Competition

Oddly enough, the closest show I can find to mine is also a BBC program: Black Earth Rising. Although the show admittedly isn't about immigration or most of the topics raised in my show, it is one of the only that somewhat accurately depicts life in England and an African country (Rwanda). The current TV shows that I can find which focus on immigration almost as heavily as mine are all sitcoms which often a more lighthearted look at the topic, are all focused on migrating to the USA, none of them focus on a black or African family like mine will.and none look at both sides of the argument at once as they only look at the pro-immigration argument whereas Promised Land will look at both sides of the argument. When it comes to producers and show-runners, the number of rivals are increasing with Netflix, Amazon Prime, ITV, Channel 4, and the AMC producing and/or showing new and great quality drama shows, and with the upcoming new "Disney+" streaming site, there is only going to be more competition to win the viewers. However, despite Netflix attracting a lot of the people in BBC Thee's target audience range, they still don't have the trust element and history that a channel like BBC has which will work in BBC Three's and my advantage. Because of the similarities with target audience however, I would propose that the show is also shown on Netflix to gain the popularity and the amount of viewers.

Target audience:

 BBC Three's target audience is a young audience older than 15 years. It can be seen as the next step from CBBC, and provides a lot of interesting and relevant shows for its target audience. As seen below, out of the 20 boxsets (not all boxset on BBC Three online), there's seven documentaries, nine comedy dramas, three dramas and one entertainment show. Each boxset is varied from another and is likely to have a different feel to others, this serves the purpose of providing content for everyone.

A range of some of the shows available on BBC Three