M3: Comparing Promised Land to Fleabag

Posters

Promised Land poster

The first big noticeable difference is that my show has multiple posters for different characters whereas Fleabag only focuses on the main character played by  Phoebe Walker-Bridge. Although also being known as a BBC show, Fleabag has the Amazon Prime logo which is a sign of the network the show can be viewed on and despite the difference in networks, all my posters do the same thing by having the BBC Three logo in the corner and clear to see. Another similarity between the shows is that both have the release dates on them to inform the audience when they can start watching the shows. Both posters have the title of the show in big writing and are both clear to see and read, although my Promised land logo is a little harder to read. In addition to this both posters depict a main character showing some facial expression but more importantly, they both focus on one person rather than a group or the background.
The differences can first be seen in the quality of the picture, the image seems to have been taken in HD whereas mine is taken in 4K - although it is hard to judge with the quality of the picture I used not being of the highest quality. I believe that my posters are of a similar quality to the ones used for Fleabag and if I was to use photoshop, their quality would be better. The colour schemes between the two products is also very different with the Fleabag poster being consistent with the prominent red, black and green colours of the background being a big part of the text used where as my poster uses more greens and blacks but the colours of the picture aren't necessarily used in the text. The positioning of the characters and text is very different as mine requires the reader to look primarily at the top half of the picture and read it from left to right whereas the Fleabag poster is more focused in the centre and as the character and all text is central and it requires the audience to read it from top to bottom.

Fleabag poster

Interviews

Both Fleabag and my show use interviews which are posted on social media and YouTube as a way to advertise and reach a mass amount of people for promotional purposes.

Like the Fleabag Season 2 promotional interviews I got actors to answer a few questions and talk about the show that they're in however, I didn't include people with various roles in the making of the show so I didn't have the director or producers having interviews, maybe this could be something I could incorporate another time. A difference between the two however is that the Fleabag interview includes scenes from the show that they refer to throughout the interview as well as there is always the BBC Three logo in the top left corner to constantly remind the audience where they will be able to watch the show when it comes out. Another difference between the two interviews is that the BBC Three one was done in an editing studio and various other locations whereas mine is inspired by the Film 4 interviews I used to watch when I was younger where the actor was always the point of focus in front of a white background, even with comparison to this mine is a horizontal video compared to Film 4's more traditional vertical video format. As seen in my interview, despite not interviewing different people with various roles in production, I do have video from various actors and mine focuses more on the opinions and views about the show from the actors.

Radio Ads

I couldn't find a radio advert for a TV show so I've decided to use a Pizza Hut advert to compare mine to. I assume that it's not very often that a TV show would use the radio to advertise their show, however mine does need to have a radio advert to attract more people in my target audience.

My radio advert is quite dramatic and busy as there are so many sound effects that go along with the dialogue that it could even be too much. However, the Pizza Hut radio ad is similar with lots of dialogue along with relatable and relevant background noise. Also like my radio advert, the Pizza Hut advert gives the listener a lot of information at the end about the product itself.

The differences come from the way that the adverts are delivered, whereas my Promised Land advert is intended to be calm and uses some of the dialogue and sound effects to set the tone of the show,  the Pizza Hut advert's dialogue is very loud and enthusiastic which suits the high energy audience their aiming to attract.

Trailers

These are two very different trailers with differing tones. Firstly there's the Promised land which is a small minimalist trailer that tries to intrigue the audience more than anything else with it's serious tone. It shows glimpses of the families and characters as well as some of the locations that will feature in the show but no actual scenes that will be a part of the show. On the other hand, the Fleabag trailer is more than double the length of my trailer, it has a much more comical tone, sets up the characters really well so that the audience knows what to expect when they tune in and it has plenty of scenes from the show in. The Fleabag trailer does also contains an element that I forgot to include - the network logo in the corner to inform the audience, especially since at no point in the trailer did I mention what channel it can be viewed on. The length of the shots used is much shorter in my trailer than in the fleabag trailer as the Fleabag one is small sections of scenes put together. The quality of my Promised land trailer also looks to be better which could be up to the time of release as the Fleabag trailer is two years older than mine, or it could just be that the Promised Land trailer is filmed with a better resolution/quality camera.